Steve is the CEO of The Unstoppable CEO and talks with Vinnie on how to ‘niche down, to scale up’. Steve has been in business for 20+ years and become a CEO at the age of 28. He loves marketing and working with services businesses, so he created a referral kit designed to help businesses grow and narrow their focus. Learn how to get in front of more people that are your ideal clients and easy wants to get referrals.