Is Your Product or Service in the Best Interest of Your Customer? Nels is the CEO of Williamsburg Academy, a non-traditional education program designed to focus on what’s best for individual students. They do not teach for standardized testing but the test of life by challenging and guiding each student. He talks about how the academy is not for everyone but there is more freedom in the curriculum. He also discusses how business owners should value what they have and be present in the moment.