Interview with Chris Lochhead

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Do you have a unique category design? Christopher Lochhead is the co-author of Harper Collins’ “instant classic” Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets and he’s the co-host of the Legends and Losers podcast. He is a former three-time public company CMO and entrepreneur. Listen as he discusses with Vinnie on how to design an legendary business and a legendary life.

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